Educommunication and artificial intelligence for learning, creating, and communicating: professional competency development in university prosumers

A study conducted at Universidad Politécnica Salesiana, Ecuador, investigated the pedagogical integration of educommunication and Artificial Intelligence (AI) and its relationship with self-reported professional competencies among university prosumers. The research utilized a non-experimental, cross-sectional quantitative design with a survey administered to 547 students, assessing five dimensions including AI-mediated learning and educommunication. The full results regarding specific correlations and structural relationships are not detailed in this summary.

Understanding the impact of AI and digital communication on skill development is crucial for future workforce readiness and educational efficacy. This research provides insight into how emerging technologies are shaping professional competencies within academic environments, which is vital for strategic planning in education and talent development.

The study explores the integration of educommunication and AI in pedagogical contexts.

Forward consideration, not a verified fact.