The future of virtual business education: students’ continuance intention in Colombian business schools

Colombian business schools are undergoing a significant shift towards virtual education, marked by declining enrollment in traditional programs and sustained growth in online learning. A study of 807 business students revealed that satisfaction, perceived usefulness, and perceived quality are key drivers of students' intention to continue participating in virtual classes. This highlights the critical factors for sustaining engagement in online educational environments.

Understanding the drivers of student continuance intention in virtual education is critical for educational institutions facing evolving enrollment trends and technological integration. This insight allows for strategic planning to ensure the long-term viability and quality of online programs, addressing declining interest in traditional models.

Colombian business schools are experiencing a transformation with changing enrollment patterns, including declining participation in some traditional face-to-face programs.

Forward consideration, not a verified fact.