The impact of metaverse use on media college students’ understanding and recalling of cultural content: a quasi-experimental study

A quasi-experimental study investigated the impact of metaverse-based learning on media college students' understanding and recalling of cultural content. The research, conducted with 142 media students, utilized a pre-test and post-test design to measure changes after exposure to cultural content within a metaverse environment, against a backdrop of increasing immersive digital learning. The study aimed to address a gap in experimental research regarding metaverse's educational impact on cultural content assimilation.

Why it matters

This research is strategically important because it explores the educational efficacy of emerging immersive technologies like the metaverse. Understanding its impact on content comprehension, particularly cultural content, can inform future investment and pedagogical strategies for digital learning environments.

Key insights

• Experimental studies on the metaverse's impact on understanding and recalling cultural content are limited.
• The study examined changes in media students' understanding and recalling of cultural content after metaverse participation.
• A quasi-experimental design was used, involving two non-random groups.
• One hundred and forty-two media students participated in the study.
• A pre-test and post-test methodology was applied.
• Cultural content was presented to participants via the 'Metave' (likely a specific metaverse platform or environment, though the name is truncated in the source).

Source

Frontiers in Education — https://www.frontiersin.org/articles/10.3389/feduc.2026.1930148