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Knowledge Resource

Research Summary: The future of virtual business education: students’ continuance intention in Colombian business schools

Original authors
Attribution requires verification
Original source
Frontiers in Education
Summary & Analysis prepared by
Aziz Shuaib Ausi
Resource type
Research Summary / Knowledge Resource
Resource published on AZIZ OS
3 October 2026
Reading time
1 min
Publication type
Knowledge Resource
Availability
Open access
About this Summary & Analysis

AZIZ OS provides independently prepared summaries and analytical interpretations of externally published research and knowledge sources. The underlying works remain attributable to their original authors and rights holders. This resource is intended to improve accessibility and understanding and does not replace the original publication.

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Colombian business schools are undergoing a significant shift towards virtual education, marked by declining enrollment in traditional programs and sustained growth in online learning. A study of 807 business students revealed that satisfaction, perceived usefulness, and perceived quality are key drivers of students' intention to continue participating in virtual classes. This highlights the critical factors for sustaining engagement in online educational environments.

Why it matters

Understanding the drivers of student continuance intention in virtual education is critical for educational institutions facing evolving enrollment trends and technological integration. This insight allows for strategic planning to ensure the long-term viability and quality of online programs, addressing declining interest in traditional models.

Key insights

  • Colombian business schools are experiencing a transformation with changing enrollment patterns, including declining participation in some traditional face-to-face programs.
  • Virtual education continues to grow within these institutions.
  • Student continuance intention in virtual classes is influenced by satisfaction, perceived usefulness, and perceived quality.
  • The study adopted a post-adoption perspective, integrating the Expectation-Confirmation Model and the perceived-usefulness mechanism of the Technology Acceptance Model.
  • A quantitative cross-sectional survey was conducted with 807 students from 12 private accredited universities in Bogotá, Colombia, between July 2024 and September 2025.

Source

Frontiers in Education — https://www.frontiersin.org/articles/10.3389/feduc.2026.1864870

Citation

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Verification

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Verification ID
ASA-EXE-2026-01109
Version
v1.0 · r0
Issued
3 October 2026
Resource prepared by
Aziz Shuaib Ausi
Resource status
Research Summary / Knowledge Resource
Underlying work
The future of virtual business education: students’ continuance intention in Colombian business schools
Original authors
Attribution requires verification
Original source
Frontiers in Education
Provenance status
Attribution requires verification
Rights
Underlying publication rights remain with the respective copyright holder(s). Refer to the original source for authoritative publication and licensing information.

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