Public support for misinformation interventions depends on perceived fairness, effectiveness, and intrusiveness

Research indicates that public support for interventions designed to counter social media misinformation is primarily influenced by perceptions of fairness, effectiveness, and intrusiveness. Among these, fairness is the most significant determinant, followed by effectiveness, and then intrusiveness. This suggests that the successful implementation of such interventions by governments or social media companies relies heavily on their design and public perception of these three key attributes.

Why it matters

Understanding the drivers of public support for misinformation interventions is critical for shaping future governance strategies and operational approaches. This knowledge enables entities to design and implement measures that are more likely to be accepted by the public, thereby increasing their potential for success and mitigating risks of backlash or non-compliance.

Key insights

• The proliferation of misinformation on social media poses risks to democratic norms.
• Prior research on misinformation largely focused on intervention effectiveness, with less attention paid to public support.
• A study of 1,010 American social media users assessed support for ten misinformation interventions.
• Perceived fairness is the most crucial factor influencing public support for misinformation interventions.
• Perceived effectiveness is the second most important factor impacting public support.
• Perceived intrusiveness is the third factor influencing public support, after fairness and effectiveness.

Source

arXiv — Computers and Society — https://arxiv.org/abs/2508.05849