Artificial intelligence applications in education: ChatGPT supported development of career promotion content

Research from Educational Technology Research and Development (International) explores the application of ChatGPT as a design-support tool for creating career promotion content. The study focuses on how this generative AI can assist in developing video content by generating interview scripts, profession-specific scenarios, and narrative components. The objective is to assess the strengths and limitations of this AI-supported process and to evaluate the content's appropriateness based on feedback from professionals and students. This reflects a broader trend of AI reshaping areas like career guidance through enhanced speed, scalability, and accessibility.

Why it matters

The integration of AI in content generation, particularly for professional development and guidance, signifies a shift in operational efficiencies and strategic communication. Understanding the capabilities and constraints of such tools is crucial for organizations looking to leverage advanced technology for scalability and engagement in their outreach and educational initiatives.

Key insights

• ChatGPT is utilized as a design-support tool for developing career promotion content.
• The study investigates ChatGPT's role in creating structured interview scripts for career promotion videos.
• ChatGPT generates profession-specific scenarios and narrative components for career content.
• The research aims to identify strengths and limitations of the ChatGPT-supported content development process.
• Evaluation of content appropriateness is conducted using feedback from professionals and students.

Source

Educational Technology Research and Development — https://link.springer.com/article/10.1007/s11423-026-10691-2