How People Use ChatGPT: Conversation-Level Evidence from India, Nigeria, Brazil, and Pakistan

A new research study offers a unique, conversation-level analysis of ChatGPT usage across India, Nigeria, Brazil, and Pakistan. This research, based on 202,590 conversations from 1,252 users, provides granular data on how conversational AI assistants are employed in non-Western contexts, supplementing aggregate platform reports that typically lack such detail and re-analysable data.

Understanding the specific use cases and patterns of conversational AI in diverse, non-Western populations is crucial for technology development, market penetration, and global digital inclusion strategies. This granular data can inform localized product development and policy frameworks, ensuring that AI tools meet the unique needs and cultural contexts of these significant user bases.

The study provides the first conversation-level, demographically grounded comparison of ChatGPT use across multiple non-Western countries.

Forward consideration, not a verified fact.