Generative AI Use in Entrepreneurship: An Integrative Review and an Empowerment-Entrapment Framework

An integrative review of generative AI (GenAI) use in entrepreneurship has been conducted to address fragmented research in the field. This review analyzes GenAI's impact across the entrepreneurial process, from opportunity recognition to venture growth, and proposes an 'Empowerment-Entrapment Framework'. This framework details the benefits, costs, and inherent trade-offs associated with GenAI's role for entrepreneurs.

The increasing adoption of Generative AI across various sectors necessitates a comprehensive understanding of its dual impact on strategic activities. For institutions supporting or engaging with entrepreneurial ventures, recognizing both the empowering and entrapping aspects of GenAI is crucial for informed decision-making and risk mitigation.

Research on Generative AI (GenAI) in entrepreneurship is currently fragmented, necessitating an integrative review.

Forward consideration, not a verified fact.